The most common regret with photo frames is "it looked bigger online". Frame sizes are usually the photo size. Our frames add about 1.5 inches to each side's total for the frame itself, so a 12x18 frame is roughly 13.5 x 19.5 inches on the wall.
The quick rule
- Above a sofa or bed: the artwork (one big frame or a group) should be about two-thirds of the furniture's width. For a 7 ft sofa that's a group about 4.5 to 5 ft wide, or one 20x30 / 24x36 frame.
- On an empty wall: hang the centre of the frame at about 57 to 60 inches from the floor (eye level).
- Leave a gap: 8 to 10 inches between the top of the sofa or headboard and the bottom of the frame.
Every size at a glance
| Size (in) | How big it feels | Best for |
|---|---|---|
| 6x4 | Postcard | Desk, study table, small gift |
| 6x8 | Half an A4 sheet | Bedside table, office desk |
| 12x8 | About an A4 sheet | Shelves, small walls, groups |
| 12x15 | Close to A3 | Bedroom and passage walls |
| 12x18 | Bigger than A3 | Our most popular gift size |
| 16x20 | Bigger than a laptop | Living room wall |
| 12x36 | 3 ft long panorama | Group photos, above a bed |
| 20x30 | 2.5 ft tall | Hall hero wall |
| 24x36 | 3 ft x 2 ft | Statement piece, collage |
Portrait or landscape?
Match the frame to the photo. A standing family photo suits portrait; a group photo or a beach scene suits landscape. In our combo sets you can choose portrait or landscape for every single frame.
Still unsure?
Use the In hands view in our designer: it's a real photo of a person holding that exact size. Or tap View in your room on your phone to see it on your own wall in AR.